Craig’s Record Factory
A blast from the past, Craig’s Record Factory weaves together reminiscences of a golden era with entrepreneurial principles for today.
Take a Journey With Craig
Craig Odanovich laughingly refers to this book as a nonfiction novel.
Craig’s Record Factory is a coming-of-age journey through the 70’s and 80’s. Readers follow the author’s steps from jukeboxes, GTO’s, and high school hangouts to running the local record store at the height of rock-n-roll. The story dives into the early video rental industry, revealing the inside picture of operating seventy stores for the H-E-B supermarket chain.
Now available in print and Kindle!
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Meet Craig
Craig Odanovich grew up in Flour Bluff, Texas. In an era before Dairy Queen officially expanded their menu beyond dessert, Craig learned entrepreneurial principles working for the family-owned franchise. Later as a young music entrepreneur, Odanovich launched a successful record store: Craig’s Record Factory.
Craig rose to the executive level in the early video rental industry. He competed neck-to-neck with Blockbuster… read more
“After writing my trilogy I always said that if I wrote another book it would be more like The Old Man and the Sea. I didn't realize that old man would be me.”
— Craig Odanovich
Transport Yourself Back in Time
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